Benefit 1
Chatbots Talk the Talk
They keep the conversation flowing the same way they conduct business: natural and organized. So natural in fact, that you may temporarily forget that you’re chatting with a bot, and think it’s your long lost bestie from summer camp.
Chatbots Build Brand Trust
AI chatbots are often the first interaction a potential customer has with your brand, making it the perfect opportunity to educate the potential buyer about your products and what your services can do for them. Bots really make a positive impression, leading to a powerful bond between the consumer and your brand.
Chatbots Are Always There For Us
Chatbots are always there when you need them, day or night. Have an urgent question you need answered at two in the morning? Chatbots will be there waiting and willing to assist, guaranteed.
With ChatBot, automating customer service is a breeze
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What are chatbots?
Chatbots are text-based services, typically powered by artificial intelligence, which people interact with on chat platforms. They complete tasks for users and companies build them for specific purposes. For instance, a retailer would likely make one to help customers purchase products but they could do many other things – from functional to fun.
How to Use Chatbots for Your Small Business
You now know what chatbots are and how they benefit small businesses. But how do you actually use them?
The top ways to effectively use chatbots to grow your small business include:
1. Customer Resource – Chatbots are a lot smarter than most people assume. For example, they actually remember the information users tell them. They’re able to learn this information and use it to better help future users. Use it as a frontline customer
resource, especially to field basic questions and concerns.
2. Simplify Sales – In addition to providing information, chatbots influence sales. The best bots automate the sales process to streamline it from start to finish. Use a bot to simplify sales on both ends of the equation, for the customer and your small business.
3. Influence Decisions – Unfortunately, most small businesses don’t have the resources to give every new customer one-on-one attention. That’s where chat bots come into the picture yet again. These bots can make recommendations for users based on a variety of data gathered from simple questions and previous interactions. Chatbots free up company time while providing a dynamic new form of 24/7 sales support.
4. Increase Engagement – Facebook has recently opened the gates to its Messenger platform. The changes allow businesses to use chatbots within this service. Not only does this help with improving customer service and boosting sales, it also directly correlates to increased customer engagement on this social media platform. Use a well-developed chatbot to drive new users to your small business social media accounts.
5. Streamline Payments – The latest and greatest chatbots use features that allow them to act as a streamlined payment system. Customers can actually pay for their products without ever leaving the chat interface. Bots that store payment details of regular customers make ordering new products or services as easy as a click of the button.
6. Answer Questions – Perhaps the easiest and most popular way to use a chatbot for your small business is to answer basic customer questions. A chatbot loaded with FAQs is often very effective at providing sufficient answers to customer queries, especially in fields that use a lot of specific jargon. Use a chatbot to weed out basic customer questions from the pack before directing customers to a live representative.